春节档落幕票房飘红三四线城市成主力影视股却现集体“跳水”

ITBEAR科技资讯

02/24

2026年春节档电影市场交出亮眼成绩单，国家电影局最新数据显示，全国票房累计达57.52亿元，吸引1.20亿人次观影。由沈腾主演的《飞驰人生3》以绝对优势领跑档期，贡献超半数票房，成为支撑市场的核心力量。该片与《惊蛰无声》《镖人：风起大漠》《熊出没·年年有熊》《熊猫计划之部落奇遇记》共同构成票房前五名阵容，其中《镖人：风起大漠》凭借口碑实现连续四日票房逆跌，展现出强劲的长线潜力。地域消费格局呈现新...

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Third-and fourth-tier cities have become the main film and television stocks, but now they are collectively \"diving\"","themeId":null,"isJumpTheme":false,"ttsUrl":null,"symbols_score_info":{"89988":0.6,"600977":1.87,"09988":0.9,"002739":1.85,"ALBmain":0.6,"HBBD.SI":0.6,"01896":0.9},"content_text":"2026年春节档电影市场交出亮眼成绩单，国家电影局最新数据显示，全国票房累计达57.52亿元，吸引1.20亿人次观影。由沈腾主演的《飞驰人生3》以绝对优势领跑档期，贡献超半数票房，成为支撑市场的核心力量。该片与《惊蛰无声》《镖人：风起大漠》《熊出没·年年有熊》《熊猫计划之部落奇遇记》共同构成票房前五名阵容，其中《镖人：风起大漠》凭借口碑实现连续四日票房逆跌，展现出强劲的长线潜力。地域消费格局呈现新特征，江苏、广东、山东、浙江、河南五省贡献主要票房，上海、北京、广州、成都、深圳位列城市消费前五。值得关注的是，三四线城市票房占比达53.4%，较往年显著提升，反映出下沉市场观影需求的持续释放。观众结构方面，男性观众占比较过去三年提升明显，《飞驰人生3》《镖人：风起大漠》等动作题材影片有效拉动男性群体走进影院，推动性别比例趋于平衡。系列影片的联动效应成为档期新亮点。虎鲸文娱集团报告显示，《飞驰人生3》上映后，优酷平台\"飞驰\"全系列内容观看量激增，前两部电影播放量分别环比增长350%和285%，剧集《飞驰人生·热爱篇》也获得120%的播放量增长。这种\"新片带旧作\"的消费模式，为影视IP运营提供了新思路。上市公司参与度创历史新高。光线传媒成为最大赢家，不仅押中三部头部影片，还担任重映片《重返·狼群》的出品方。中国电影参与五部影片的出品发行，累计票房突破50亿元。华强方特主控的《熊出没·年年有熊》首日票房破亿，创系列新高，该片通过融合传统元素与国际视野，巩固了\"合家欢\"电影的市场地位。万达电影、博纳影业、横店影视等企业均通过多项目布局分享市场红利。港股公司表现活跃，阿里巴巴旗下大麦娱乐作为主出品方参与三部头部影片，猫眼娱乐则通过主控发行《飞驰人生3》及参与多部影片出品深化市场布局。影视行业呈现头部集中与多元化参与并存的特征，既有传统巨头持续发力，也有新兴力量通过精准定位切入市场。","kind":"news","is_publish_news":true,"is_publish_highlight":false,"is_publish_live":false,"is_publish_wemedia":null,"editions":null,"column":"","sentiment":"-1","news_tag":"","news_rank":0,"symbols":[],"gpt_button":0,"need_auth":false,"code":"91000000","status":"200"}}}

春节档落幕票房飘红 三四线城市成主力 影视股却现集体“跳水”

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春节档落幕票房飘红三四线城市成主力影视股却现集体“跳水”