Gap Inc. plans to roll out Encore, a cross-brand membership program for Old Navy, Gap, Banana Republic and Athleta, centered on tiered benefits (Core, Premier and All-Access) and updated earning and redemption rules, including lower spend thresholds for Premier members, added points flexibility, extended returns and birthday bonuses. The company intends to expand member offerings over time with early access to select products, exclusive drops, partner experiences and curated content, delivered through each brand’s app and website and a new Encore Market featuring rotating members-only items and experiences. Gap Inc. also plans to offer an Encore credit card that unlocks the All-Access tier and rewards spending both at Gap Inc. brands and on eligible apparel purchases elsewhere.

Disclaimer: This news brief was created by Public Technologies (PUBT) using generative artificial intelligence. While PUBT strives to provide accurate and timely information, this AI-generated content is for informational purposes only and should not be interpreted as financial, investment, or legal advice. Gap Inc. published the original content used to generate this news brief on February 24, 2026, and is solely responsible for the information contained therein.