Turkey's Hepsiburada Q4 revenue up 17.8%, net loss widens

Reuters

02/27

Turkey's Hepsiburada Q4 revenue up 17.8%, net loss widens

Overview

Turkish e-commerce platform's Q4 revenue rose 17.8% yr/yr
Net loss for Q4 widened to TRY 3,082.3 mln from TRY 875.8 mln in Q4 2024
Free cash flow increased by 79.3% to TRY 3,468.1 mln in Q4 2025

Outlook

Company to align reporting metrics with Kaspi definitions starting Q1 2026

Result Drivers

REVENUE GROWTH - Driven by 10.5% increase in GMV and strategic marketing initiatives
NET LOSS - Due to increased advertising and financial expenses related to credit card installments

Company press release: ID:nGNX11P2nH

Key Details

Metric	Beat/Miss	Actual	Consensus Estimate
Q4 Revenue		TRY 27.97 bln
Q4 Net Income		-TRY 3.08 bln
Q4 EBITDA		TRY 1.14 mln
Q4 Free Cash Flow		TRY 3.47 bln
Q4 GMV		TRY 85.3 bln

For questions concerning the data in this report, contact Estimates.Support@lseg.com. For any other questions or feedback, contact reuters.support@thomsonreuters.com.

(This story was created using Reuters automation and AI based on LSEG and company data. It was checked and edited by a Reuters journalist prior to publication.)

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For any other questions or feedback, contact reuters.support@thomsonreuters.com.</p><p>(This story was created using Reuters automation and AI based on LSEG and company data. 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For any other questions or feedback, contact reuters.support@thomsonreuters.com.</p><p>(This story was created using Reuters automation and AI based on LSEG and company data. 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For any other questions or feedback, contact reuters.support@thomsonreuters.com.(This story was created using Reuters automation and AI based on LSEG and company data. It was checked and edited by a Reuters journalist prior to publication.)","kind":"highlight","is_publish_news":true,"is_publish_highlight":false,"is_publish_live":false,"is_publish_wemedia":null,"editions":null,"column":"","sentiment":"0","news_tag":"","news_rank":0,"symbols":[],"gpt_button":0,"need_auth":true,"code":"91000000","status":"200"}}}