Equifax Inc. highlighted a data-first, AI-driven strategy for dealership profitability at the National Automobile Dealers Association $(NADA)$ show, where its advisory leader Emmaline Aliff co-led a workshop titled “Driving Profitability with AI in a Shifting Economy.” The company discussed auto market headwinds, rising consumer stress, and how dealerships can use unified data and targeted AI models to act faster on leads and service opportunities.

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