Puma's Ability to Turn Things Around Remains to Be Seen -- Market Talk

Dow Jones
02/26

1156 GMT - Puma delivered a slightly better-than-expected fourth-quarter result against a very low set of expectations and a relatively vague outlook, but turnaround remains uncertain, analysts at Deutsche Bank say. The turnaround of the German sporting-goods company is in its very early stages, the analysts say, adding that the market is challenging and competition remains intense. "2026 has been designated as a 'transition year,' likely signaling that the path to recovery may be prolonged," they add in a research note. Puma's ability to rebuild brand desirability and drive a profitable recovery from 2027 remains to be seen, the analysts say. The stock is up 4%. (andrea.figueras@wsj.com)

 

(END) Dow Jones Newswires

February 26, 2026 06:56 ET (11:56 GMT)

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