On Holding Benefiting from Broad Shift Towards Health, Wellness -- Market Talk

Dow Jones

03/03

1031 ET - On Holding says it is benefiting from a broader societal shift toward health, longevity and active lifestyles. Co-Founder David Allemann says on a call with analysts that consumers are moving away from a traditional leisure class, toward what he calls a movement class. "Old signifiers of wealth, sedentary comforts and overconsumption are being replaced by a desire for vitality," he says. "Longevity is the ultimate luxury." Allemann argues that this trend is structurally favorable to premium, innovation-led brands positioned around identity rather than utility, such as On. On Holding slides 13% after its annual outlook underwhelms investors. (connor.hart@wsj.com)

(END) Dow Jones Newswires

March 03, 2026 10:31 ET (15:31 GMT)

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Co-Founder David Allemann says on a call with analysts that consumers are moving away from a traditional leisure class, toward what he calls a movement class. \"Old signifiers of wealth, sedentary comforts and overconsumption are being replaced by a desire for vitality,\" he says. \"Longevity is the ultimate luxury.\" Allemann argues that this trend is structurally favorable to premium, innovation-led brands positioned around identity rather than utility, such as On. On Holding slides 13% after its annual outlook underwhelms investors. 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Co-Founder David Allemann says on a call with analysts that consumers are moving away from a traditional leisure class, toward what he calls a movement class. \"Old signifiers of wealth, sedentary comforts and overconsumption are being replaced by a desire for vitality,\" he says. \"Longevity is the ultimate luxury.\" Allemann argues that this trend is structurally favorable to premium, innovation-led brands positioned around identity rather than utility, such as On. On Holding slides 13% after its annual outlook underwhelms investors. 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Co-Founder David Allemann says on a call with analysts that consumers are moving away from a traditional leisure class, toward what he calls a movement class. \"Old signifiers of wealth, sedentary comforts and overconsumption are being replaced by a desire for vitality,\" he says. \"Longevity is the ultimate luxury.\" Allemann argues that this trend is structurally favorable to premium, innovation-led brands positioned around identity rather than utility, such as On. On Holding slides 13% after its annual outlook underwhelms investors. 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Co-Founder David Allemann says on a call with analysts that consumers are moving away from a traditional leisure class, toward what he calls a movement class. \"Old signifiers of wealth, sedentary comforts and overconsumption are being replaced by a desire for vitality,\" he says. \"Longevity is the ultimate luxury.\" Allemann argues that this trend is structurally favorable to premium, innovation-led brands positioned around identity rather than utility, such as On. On Holding slides 13% after its annual outlook underwhelms investors. (connor.hart@wsj.com) \n\n\n  (END) Dow Jones Newswires\n\n\n  March 03, 2026 10:31 ET (15:31 GMT)\n\n\n  Copyright (c) 2026 Dow Jones & Company, Inc.","kind":"highlight","is_publish_news":true,"is_publish_highlight":false,"is_publish_live":false,"is_publish_wemedia":null,"editions":null,"column":"","sentiment":"1","news_tag":"","news_rank":0,"symbols":[],"gpt_button":0,"need_auth":true,"code":"91000000","status":"200"}}}