** Shares of advertising technology firm Trade Desk TTD.O rise 18.6% to $29.84 premarket
** Open AI held early talks with co to sell ads, The Information reports
** Both Open AI and TTD did not immediately respond to Reuters' request for comment
** Open AI had announced in February that they would be showing test ads to their Free and Go version users in the U.S.
** TD shares plummeted last week after forecasting Q1 revenue below estimates
** As of last close, stock down 33.7% YTD
(Reporting by Avinash P in Bengaluru)
((Avinash.P@thomsonreuters.com;))