苹果能推出廉价MacBook Neo 供应链管理能力功不可没

TechWeb

03/06

【TechWeb】3月6日消息，据外媒报道，在周二晚间推出搭载M5系列芯片的新一代MacBook Air、MacBook Pro后，苹果公司周三晚间如预期的那样推出了搭载A18 Pro芯片的MacBook Neo，起售价仅4599元，教育优惠起售价为3999元，是他们迄今为止价格最实惠的笔记本电脑，他们宣称为顾客提供前所未有的性价比。就价格来看，苹果新推出的MacBook Neo，要远低于他们在售...

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Neo，要远低于他们在售...</p>\n\n<a href=\"http://gu.qq.com/resources/shy/news/detail-v2/index.html#/?id=nesSN20260306121540a4527dd6&s=b\">网页链接</a>\n\n</div>\n\n\n</article>\n</div>\n</body>\n</html>\n","isBrief":false,"type":0,"news_type":1,"symbol":"LU0444973449.USD","symbol_name":"CT (LUX) I GLOBAL TECHNOLOGY \"DU\" (USD) ACC","start_time":0,"source_url":"http://gu.qq.com/resources/shy/news/detail-v2/index.html#/?id=nesSN20260306121540a4527dd6&s=b","article_id":"2617120501","we_media_id":null,"thumbnails":[],"rights":{"source":"tencent","url":"http://gu.qq.com/resources/shy/news/detail-v2/index.html#/?id=nesSN20260306121540a4527dd6&s=b","rn_cache_url":null,"customStyle":"body{padding-top:10px;}#news_title{font-weight:bold;#titleStyle#;}#news_description span{font-size:12px;#descriptionStyle#;}.footer-note{#statement#}","selectors":".mod-LoadTzbdNews, body","filters":".relate-stock, .hot-list, .recom-box, 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indispensable","themeId":null,"isJumpTheme":false,"ttsUrl":null,"symbols_score_info":{"AAPW":0.6,"AAPB":0.6,"AAPY":0.6,"AAPD":0.6,"APLY":0.6,"MACW.SI":0.6,"AAPX":0.6,"AAPL":1.96,"AAPU":0.6},"content_text":"【TechWeb】3月6日消息，据外媒报道，在周二晚间推出搭载M5系列芯片的新一代MacBook Air、MacBook Pro后，苹果公司周三晚间如预期的那样推出了搭载A18 Pro芯片的MacBook Neo，起售价仅4599元，教育优惠起售价为3999元，是他们迄今为止价格最实惠的笔记本电脑，他们宣称为顾客提供前所未有的性价比。就价格来看，苹果新推出的MacBook Neo，要远低于他们在售的其他笔记本电脑，他们此前一天推出的MacBook Air，13英寸款的起售价为8499元，较MacBook Neo高了近4000元，15英寸款9999元的起售价，就已是MacBook Neo的两倍多，13499元的起售的标准款MacBook Pro，则已是MacBook Neo的近3倍，其他机型则是更高，搭载M5 Max芯片的16英寸MacBook Pro，31999元的起售价是MacBook Pro的近7倍。在存储芯片价格大幅上涨的背景下，苹果公司能推出售价远低于他们此前笔记本电脑的MacBook Neo，也着实让外界意外。对于苹果在存储芯片价格大幅上涨的背景下还能推出售价在4000档的MacBook Neo，有市场研究机构认为很大程度上是得益于他们出色的供应链管理能力。市场研究机构认为，供应链方面的管控能力助力苹果推出廉价款的MacBook Neo，体现在两个方面，首先是苹果自研芯片，减少了对外部CPU供应商的依赖，使苹果在产能调配和价格谈判上有更大的灵活性；其次是苹果高度标准化的产品规格、精简的开发流程和内存方面的集中配置，使他们能实现大量采购并拥有更强的长期合同议价能力。市场研究机构在报告中还提到，与苹果不同，他们的竞争对手通常维持着更加分散的产品组合，有多种内存和处理器配置，使得他们在零部件价格波动期间的库存管理和成本风险管理更加困难。（海蓝）","kind":"news","is_publish_news":true,"is_publish_highlight":false,"is_publish_live":false,"is_publish_wemedia":null,"editions":null,"column":"","sentiment":"1","news_tag":"productRelease","news_rank":0,"symbols":[],"gpt_button":0,"need_auth":false,"code":"91000000","status":"200"}}}