1400 ET - Victoria's Secret says its focus on Valentine's Day has paid off. This year, the bra and apparel retailer worked to offer its Valentine's assortment earlier and drew attention with a campaign featuring celebrity Hailey Bieber, Chief Executive Hillary Super says during a call with analysts. The company's PINK brand also built on a prior partnership with K-pop group TWICE with a Valentine's day campaign, she says. Both brands' collections for the holiday outperformed expectations with double-digit sales growth, she says. "The week of Valentine's Day, store traffic increased significantly year-over-year, meaningfully outperforming the mall," she says. (kelly.cloonan@wsj.com)

(END) Dow Jones Newswires

March 05, 2026 14:00 ET (19:00 GMT)

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