Prada's Performance Might Be Underestimated -- Market Talk

Dow Jones
03/09

1042 GMT - Prada's good trajectory seems to be going unnoticed by the market, analysts at Bernstein write in a research note. "Saying that Prada is out of favor may rank as the understatement of the year," they say. The market focused on prudent guidance on the company's Miu Miu brand and limited visibility on Versace, the analysts say. Investors have ignored Prada's 12 quarters of industry outperformance, comprising the revival of the core namesake brand and continuing double-digit growth at Miu Miu, Bernstein adds. A new capital markets day could help, especially if dedicated to Versace, the brokerage says. The company could explain its plan for Versace, including the change in the creative direction, as well as the benefits it could reap from turning into a conglomerate. Shares closed at 39.24 Hong Kong dollars. (andrea.figueras@wsj.com)

 

(END) Dow Jones Newswires

March 09, 2026 06:42 ET (10:42 GMT)

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