Bumble to Debut AI Matchmaker -- Market Talk

Dow Jones

03/13

1219 ET - Bumble is working to offer an AI-driven dating assistant and matchmaker on its platform, part of a push to prioritize fewer but more relevant matches and attract users tired of swiping. The feature, called Bee, would chat with users about their relationship goals, communication style and lifestyle, then use that information to find compatible matches, CEO Whitney Wolfe Herd says during a call with analysts. Bumble is testing a pilot of Bee internally and will launch the tool in beta soon, she says. "Done right, AI helps the network function better by prioritizing fewer more relevant matches over volume, combating swipe fatigue, and moving members more efficiently towards real world connections," she says. (kelly.cloonan@wsj.com)

(END) Dow Jones Newswires

March 12, 2026 12:19 ET (16:19 GMT)

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The feature, called Bee, would chat with users about their relationship goals, communication style and lifestyle, then use that information to find compatible matches, CEO Whitney Wolfe Herd says during a call with analysts. Bumble is testing a pilot of Bee internally and will launch the tool in beta soon, she says. \"Done right, AI helps the network function better by prioritizing fewer more relevant matches over volume, combating swipe fatigue, and moving members more efficiently towards real world connections,\" she says. (kelly.cloonan@wsj.com) \n</p>\n<pre style=\"white-space: pre\">\n \n</pre>\n<p>\n  (END) Dow Jones Newswires\n</p>\n<p>\n  March 12, 2026 12:19 ET (16:19 GMT)\n</p>\n<p>\n  Copyright (c) 2026 Dow Jones &amp; Company, Inc.\n</p>\n</font>","source":null,"html":"<!DOCTYPE html>\n<html>\n<head>\n<meta http-equiv=\"Content-Type\" content=\"text/html; charset=utf-8\" />\n<meta name=\"viewport\" content=\"width=device-width,initial-scale=1.0,minimum-scale=1.0,maximum-scale=1.0,user-scalable=no\"/>\n<meta name=\"format-detection\" content=\"telephone=no,email=no,address=no\" />\n<title>Bumble to Debut AI Matchmaker -- Market Talk</title>\n<style type=\"text/css\">\na,abbr,acronym,address,applet,article,aside,audio,b,big,blockquote,body,canvas,caption,center,cite,code,dd,del,details,dfn,div,dl,dt,\nem,embed,fieldset,figcaption,figure,footer,form,h1,h2,h3,h4,h5,h6,header,hgroup,html,i,iframe,img,ins,kbd,label,legend,li,mark,menu,nav,\nobject,ol,output,p,pre,q,ruby,s,samp,section,small,span,strike,strong,sub,summary,sup,table,tbody,td,tfoot,th,thead,time,tr,tt,u,ul,var,video{ font:inherit;margin:0;padding:0;vertical-align:baseline;border:0 }\nbody{ font-size:16px; line-height:1.5; color:#999; background:transparent; }\n.wrapper{ overflow:hidden;word-break:break-all;padding:10px; }\nh1,h2{ font-weight:normal; line-height:1.35; margin-bottom:.6em; }\nh3,h4,h5,h6{ line-height:1.35; margin-bottom:1em; }\nh1{ font-size:24px; }\nh2{ font-size:20px; }\nh3{ font-size:18px; }\nh4{ font-size:16px; }\nh5{ font-size:14px; }\nh6{ font-size:12px; }\np,ul,ol,blockquote,dl,table{ margin:1.2em 0; }\nul,ol{ margin-left:2em; }\nul{ list-style:disc; }\nol{ list-style:decimal; }\nli,li p{ margin:10px 0;}\nimg{ max-width:100%;display:block;margin:0 auto 1em; }\nblockquote{ color:#B5B2B1; border-left:3px solid #aaa; padding:1em; }\nstrong,b{font-weight:bold;}\nem,i{font-style:italic;}\ntable{ width:100%;border-collapse:collapse;border-spacing:1px;margin:1em 0;font-size:.9em; }\nth,td{ padding:5px;text-align:left;border:1px solid #aaa; }\nth{ font-weight:bold;background:#5d5d5d; }\n.symbol-link{font-weight:bold;}\n/* header{ border-bottom:1px solid #494756; } */\n.title{ margin:0 0 8px;line-height:1.3;color:#ddd; }\n.meta {color:#5e5c6d;font-size:13px;margin:0 0 .5em; }\na{text-decoration:none; color:#2a4b87;}\n.meta .head { display: inline-block; overflow: hidden}\n.head .h-thumb { width: 30px; height: 30px; margin: 0; padding: 0; border-radius: 50%; float: left;}\n.head .h-content { margin: 0; padding: 0 0 0 9px; float: left;}\n.head .h-name {font-size: 13px; color: #eee; margin: 0;}\n.head .h-time {font-size: 11px; color: #7E829C; margin: 0;line-height: 11px;}\n.small {font-size: 12.5px; display: inline-block; transform: scale(0.9); -webkit-transform: scale(0.9); transform-origin: left; -webkit-transform-origin: left;}\n.smaller {font-size: 12.5px; display: inline-block; transform: scale(0.8); -webkit-transform: scale(0.8); transform-origin: left; -webkit-transform-origin: left;}\n.bt-text {font-size: 12px;margin: 1.5em 0 0 0}\n.bt-text p {margin: 0}\n</style>\n</head>\n<body>\n<div class=\"wrapper\">\n<header>\n<h2 class=\"title\">\nBumble to Debut AI Matchmaker -- Market Talk\n</h2>\n\n<h4 class=\"meta\">\n\n\n<div class=\"head\" \">\n\n\n<div class=\"h-thumb\" style=\"background-image:url(https://static.tigerbbs.com/150f88aa4d182df19190059f4a365e99);background-size:cover;\"></div>\n\n<div class=\"h-content\">\n<p class=\"h-name\">Dow Jones </p>\n<p class=\"h-time\">2026-03-13 00:19</p>\n</div>\n\n</div>\n\n\n</h4>\n\n</header>\n<article>\n<font class=\"NormalMinus1\" face=\"Arial\">\n<p>\n     1219 ET - Bumble is working to offer an AI-driven dating assistant and matchmaker on its platform, part of a push to prioritize fewer but more relevant matches and attract users tired of swiping. 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The feature, called Bee, would chat with users about their relationship goals, communication style and lifestyle, then use that information to find compatible matches, CEO Whitney Wolfe Herd says during a call with analysts. Bumble is testing a pilot of Bee internally and will launch the tool in beta soon, she says. \"Done right, AI helps the network function better by prioritizing fewer more relevant matches over volume, combating swipe fatigue, and moving members more efficiently towards real world connections,\" she says. ","collect":0,"end_time":0,"defaultTopTitle":"","property":[],"viewcount":null,"language":"en","relate_stocks":{"BMBL":"Bumble Inc.","BK4077":"互动媒体与服务","BK4585":"ETF&股票定投概念"},"translate_title":"Bumble首次推出人工智能媒人——市场讨论","themeId":null,"isJumpTheme":false,"ttsUrl":null,"symbols_score_info":{"BMBL":1.5},"content_text":"1219 ET - Bumble is working to offer an AI-driven dating assistant and matchmaker on its platform, part of a push to prioritize fewer but more relevant matches and attract users tired of swiping. The feature, called Bee, would chat with users about their relationship goals, communication style and lifestyle, then use that information to find compatible matches, CEO Whitney Wolfe Herd says during a call with analysts. Bumble is testing a pilot of Bee internally and will launch the tool in beta soon, she says. \"Done right, AI helps the network function better by prioritizing fewer more relevant matches over volume, combating swipe fatigue, and moving members more efficiently towards real world connections,\" she says. (kelly.cloonan@wsj.com) \n\n\n \n\n\n  (END) Dow Jones Newswires\n\n\n  March 12, 2026 12:19 ET (16:19 GMT)\n\n\n  Copyright (c) 2026 Dow Jones & Company, Inc.","kind":"highlight","is_publish_news":true,"is_publish_highlight":false,"is_publish_live":false,"is_publish_wemedia":null,"editions":null,"column":"","sentiment":"1","news_tag":"productRelease","news_rank":0,"isVideo":false,"video":null,"symbols":[],"gpt_button":0,"need_auth":true,"need_login_tip":false,"code":"91000000","status":"200"}}}