MINISO said it expects FY2025 revenue of RMB21.44 billion to RMB21.45 billion, up about 26% year over year. The retailer forecast FY2025 operating profit of RMB3.3 billion to RMB3.31 billion and adjusted operating profit of RMB3.67 billion to RMB3.68 billion. MINISO projected FY2025 profit for the year of RMB1.32 billion to RMB1.33 billion, citing an expected RMB0.74 billion share of loss from its investment in Yonghui as well as equity-settled share-based payment expenses and non-cash interest expenses tied to equity-linked securities. Adjusted net profit for FY2025 is expected at RMB2.89 billion to RMB2.9 billion. In the first two months of 2026, MINISO said China mainland MINISO-brand GMV rose more than 25% year over year, while U.S. MINISO-brand GMV increased more than 50% year over year.

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