NIQ (NIQ) said Friday that it has launched new AI-powered analytical capabilities in beta within Ask Arthur on its Discover platform.

The new features guide users through data analysis, helping them identify key trends, understand performance changes and generate insights with recommended actions, the company said.

The tool can reduce analytical work that previously took days or weeks to minutes by identifying the drivers behind shifts in business performance, it added.

NIQ said the beta phase will focus on user adoption and feedback as the company continues to refine the platform.