• SoundHound AI and Peet’s Coffee agreed to deploy SoundHound’s Employee Assist voice agent to support in-store employees across Peet’s U.S. retail footprint.
• The tool is internally branded at Peet’s as “BaristAI” and can be accessed via headset microphones or digital tablets.
• BaristAI is intended to answer employee questions on beverage recipes, nutrition information, operational procedures, and equipment troubleshooting.
• Gordon Bitter, Senior Vice President of Retail at Peet’s, and James Hom, Chief Product Officer and Co-Founder at SoundHound, commented on the collaboration.

Disclaimer: This news brief was created by Public Technologies (PUBT) using generative artificial intelligence. While PUBT strives to provide accurate and timely information, this AI-generated content is for informational purposes only and should not be interpreted as financial, investment, or legal advice. SoundHound AI Inc. published the original content used to generate this news brief via GlobeNewswire (Ref. ID: 202603190904PRIMZONEFULLFEED9675277) on March 19, 2026, and is solely responsible for the information contained therein.