- WPP’s annual report describes a leadership transition, with Cindy Rose appointed CEO after Mark Read stepped down.
- WPP launched the Elevate28 plan to simplify operations into four units: WPP Media, WPP Production, WPP Enterprise Solutions and WPP Creative.
- The strategy sets out a phased approach to stabilise performance in 2026, return to organic growth in 2027 and accelerate from 2028.
- WPP reported increased use of its WPP Open platform, with about 90% of client-facing employees using it daily and 71,000 monthly active users.
- The report cites late-year new-business momentum, including media assignments with the UK government, Reckitt and Henkel, and integrated work for Kenvue.
Disclaimer: This news brief was created by Public Technologies (PUBT) using generative artificial intelligence. While PUBT strives to provide accurate and timely information, this AI-generated content is for informational purposes only and should not be interpreted as financial, investment, or legal advice. WPP plc published the original content used to generate this news brief on March 19, 2026, and is solely responsible for the information contained therein.