StubHub (STUB) said Wednesday it has launched StubHub Distribution Manager, an artificial intelligence-powered tool that allows artists, teams and venues to list and manage tickets directly on its marketplace.

The company said the self-serve platform is built on its open distribution model and allows rights holders to control ticket sales without exclusive contracts or seller-side fees.

The tool uses AI to simplify pricing and inventory listing, while leveraging marketplace data to provide real-time demand and pricing insights, the company said.