New World Development (HKG:0017)'s controlling shareholder, the Cheng family, is considering raising about $4 billion through a share placement to support the cash-strapped Hong Kong developer, Bloomberg News reported Friday.

Under one scenario, the Chengs, who hold roughly a 45% stake, may need to inject about $1.8 billion as part of the fundraising, according to the report.

The discussions remain preliminary, and details, including the size of the deal, could still change.

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