Baozun Q4 2025 operating income jumps 139.8% to RMB176 million; revenue grows 5.9% to RMB3.17 billion

Reuters

03/25

Baozun Q4 2025 operating income jumps 139.8% to RMB176 million; revenue grows 5.9% to RMB3.17 billion

FY2025 operating income swung to RMB57 million from an operating loss a year earlier.
FY2025 non-GAAP operating income jumped to RMB126 million from RMB11 million.
FY2025 net loss attributable to ordinary shareholders widened to RMB242 million from RMB185 million.
FY2025 diluted net loss attributable to ordinary shareholders per ADS widened to RMB4.19 from RMB3.09.
Chairman and CEO Vincent Qiu said Baozun ended FY2025 with a strong fourth quarter and that BEC had evolved into a “high-quality cash engine.”

Disclaimer: This news brief was created by Public Technologies (PUBT) using generative artificial intelligence. While PUBT strives to provide accurate and timely information, this AI-generated content is for informational purposes only and should not be interpreted as financial, investment, or legal advice. Baozun Inc. published the original content used to generate this news brief via PR Newswire (Ref. ID: 202603250615PR_NEWS_USPR_____CN18768) on March 25, 2026, and is solely responsible for the information contained therein.

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revenue grows 5.9% to RMB3.17 billion\n</h2>\n\n<h4 class=\"meta\">\n\n\n<a class=\"head\" href=\"https://laohu8.com/wemedia/1032215980\">\n\n\n<div class=\"h-thumb\" style=\"background-image:url(https://community-static.tradeup.com/news/4567337cbdf294b657b1fa87c5488b48);background-size:cover;\"></div>\n\n<div class=\"h-content\">\n<p class=\"h-name\">Reuters </p>\n<p class=\"h-time\">2026-03-25 18:15</p>\n</div>\n\n</a>\n\n\n</h4>\n\n</header>\n<article>\n<html xmlns=\"http://www.w3.org/1999/xhtml\" xmlns:newsg2=\"http://iptc.org/std/nar/2006-10-01/\" xmlns:xhtml=\"http://www.w3.org/1999/xhtml\"><head><title>\n      Baozun Q4 2025 operating income jumps 139.8% to RMB176 million; revenue grows 5.9% to RMB3.17 billion\n    </title></head><body><div xmlns:xsd=\"http://www.w3.org/2001/XMLSchema\" xmlns:xsi=\"http://www.w3.org/2001/XMLSchema-instance\">\n<ul>\n<li>\n          FY2025 operating income swung to RMB57 million from an operating loss a year earlier.\n        </li>\n<li>\n          FY2025 non-GAAP operating income jumped to RMB126 million from RMB11 million.\n        </li>\n<li>\n          FY2025 net loss attributable to ordinary shareholders widened to RMB242 million from RMB185 million.\n        </li>\n<li>\n          FY2025 diluted net loss attributable to ordinary shareholders per ADS widened to RMB4.19 from RMB3.09.\n        </li>\n<li>\n          Chairman and CEO Vincent Qiu said Baozun ended FY2025 with a strong fourth quarter and that BEC had evolved into a “high-quality cash engine.”\n        </li>\n</ul>\n<br/>\n<br/>\n</div><div xmlns:xsd=\"http://www.w3.org/2001/XMLSchema\" xmlns:xsi=\"http://www.w3.org/2001/XMLSchema-instance\">\n<p>\n<i>Disclaimer: <span>This news brief was created by Public Technologies (PUBT) using generative artificial intelligence. While PUBT strives to provide accurate and timely information, this AI-generated content is for informational purposes only and should not be interpreted as financial, investment, or legal advice. Baozun Inc. published the original content used to generate this news brief via PR Newswire (Ref. 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