Premier League +, VPN piracy and lessons from Norway and France

cityam

03/28

Premier League + will launch in Singapore at the start of next season The Premier League is built on its precious media rights but will its new streaming service be susceptible to the piracy that just...

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overflow: hidden}\n.head .h-thumb { width: 30px; height: 30px; margin: 0; padding: 0; border-radius: 50%; float: left;}\n.head .h-content { margin: 0; padding: 0 0 0 9px; float: left;}\n.head .h-name {font-size: 13px; color: #eee; margin: 0;}\n.head .h-time {font-size: 11px; color: #7E829C; margin: 0;line-height: 11px;}\n.small {font-size: 12.5px; display: inline-block; transform: scale(0.9); -webkit-transform: scale(0.9); transform-origin: left; -webkit-transform-origin: left;}\n.smaller {font-size: 12.5px; display: inline-block; transform: scale(0.8); -webkit-transform: scale(0.8); transform-origin: left; -webkit-transform-origin: left;}\n.bt-text {font-size: 12px;margin: 1.5em 0 0 0}\n.bt-text p {margin: 0}\n</style>\n</head>\n<body>\n<div class=\"wrapper\">\n<header>\n<h2 class=\"title\">\nPremier League +, VPN piracy and lessons from Norway and France\n</h2>\n\n<h4 class=\"meta\">\n\n\n2026-03-28 13:00 GMT+8&nbsp;&nbsp;&nbsp;<a href=https://www.cityam.com/premier-league-vpn-piracy-and-lessons-from-norway-and-france/><strong>cityam</strong></a>\n\n\n</h4>\n\n</header>\n<article>\n<div>\n<p>Premier League + will launch in Singapore at the start of next season The Premier League is built on its precious media rights but will its new streaming service be susceptible to the piracy that just...</p>\n\n<a href=\"https://www.cityam.com/premier-league-vpn-piracy-and-lessons-from-norway-and-france/\">网页链接</a>\n\n</div>\n\n\n</article>\n</div>\n</body>\n</html>\n","isBrief":false,"type":0,"news_type":1,"symbol":"VPN","symbol_name":"Global X Data Center REITs & Digital Infrastructure ETF","start_time":0,"source_url":"https://www.cityam.com/premier-league-vpn-piracy-and-lessons-from-norway-and-france/","article_id":"2622800932","we_media_id":null,"thumbnails":["https://www.cityam.com/wp-content/uploads/2026/03/GettyImages-2260396941-e1774627569256.jpg?w=824&h=463&crop=1"],"rights":{"source":"cityam_highlight","url":"https://www.cityam.com/premier-league-vpn-piracy-and-lessons-from-norway-and-france/","rn_cache_url":null,"directOrigin":true},"url":"https://stock-news.laohu8.com/highlight/detail?id=2622800932","pubTimestamp":1774674000,"columns":[],"sourceInfo":{"source_id":"cityam_highlight","name":"cityam"},"weMediaInfo":null,"summary":"In less than five months’ time the Premier League will take one of the most significant steps in its history when it launches its own direct-to-consumer streaming platform, Premier League +, so executives at the world’s pre-eminent domestic football competition could have been forgiven for casting some nervous glances at recent developments in Norway and France.Earlier this month, Norway’s top football league suspended its DTC service, which allowed overseas viewers to watch games in the Eliteserien, over concerns that domestic fans were using VPNs to access the platform because it was priced considerably cheaper than the pay TV channels which broadcast matches in the Scandinavian country.Just days later, senior officials from the media arm of France’s Ligue 1 admitted that piracy of its content had grown so big that most domestic viewers were now watching via illegal means rather than through the DTC platform it launched this season or via official broadcaster BeIn Sports. The issue w","collect":0,"end_time":0,"defaultTopTitle":"cityam.com","property":[],"viewcount":null,"language":"en","relate_stocks":{"VPN":"Global X Data Center REITs & Digital Infrastructure ETF"},"translate_title":"英超联赛+、VPN盗版以及挪威和法国的教训","themeId":null,"isJumpTheme":false,"ttsUrl":null,"symbols_score_info":{"VPN":1.5},"content_text":"Premier League + will launch in Singapore at the start of next season The Premier League is built on its precious media rights but will its new streaming service be susceptible to the piracy that just scuppered a similar service in Norway?In less than five months’ time the Premier League will take one of the most significant steps in its history when it launches its own direct-to-consumer streaming platform, Premier League +, so executives at the world’s pre-eminent domestic football competition could have been forgiven for casting some nervous glances at recent developments in Norway and France.Earlier this month, Norway’s top football league suspended its DTC service, which allowed overseas viewers to watch games in the Eliteserien, over concerns that domestic fans were using VPNs to access the platform because it was priced considerably cheaper than the pay TV channels which broadcast matches in the Scandinavian country.Just days later, senior officials from the media arm of France’s Ligue 1 admitted that piracy of its content had grown so big that most domestic viewers were now watching via illegal means rather than through the DTC platform it launched this season or via official broadcaster BeIn Sports. The issue was costing the league “hundreds of millions of euros”, it said.\n\nGiven the importance of media rights value to the Premier League, this might have set off some alarm bells. The competition generates £3.8bn a year from selling its matches to domestic and international broadcasters, money that is mostly redistributed to clubs and keeps them globally competitive, perpetuating a virtuous cycle of interest, income and success.\n\n\n\n\n\n\nNews Updates\nStay ahead with our three daily briefings delivering all the key market moves, top business and political stories, and incisive analysis straight to your inbox.\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\nWhy Premier League + can’t prevent all piracyPremier League + will launch in August, initially only in one territory – Singapore. Pricing has not been revealed yet, but if it is cheaper than the approximately £60-per-month cost of subscribing to Sky Sports and TNT Sports then it is not hard to see some UK fans being only too happy to access it using illegal means like those in Norway have for the Eliteserien.It is, therefore, “extremely important” that Premier League + has adequate protections against illegal access which could “reduce the perceived value of media rights and undermine advertiser and partner confidence”, warns Eyal Elazar, VP market intelligence and product marketing at fraud prevention platform Riskified. “Strong protections safeguard both revenue and brand reputation. Proactive fraud controls also show a commitment to equitable, secure access for all legitimate fans. As leagues expand their direct-to-consumer strategies, those controls become a crucial part of the business model rather than an afterthought.”\n\nIt is vital to recognise, however, that piracy in general cannot be eradicated completely, says Dan Rayburn, a US-based media analyst who specialises in streaming technology. Adopting a DTC platform does not inherently increase the risk, he adds: “Netflix has piracy. Prime Video has piracy. Everybody has piracy. It’s part of the business.”","kind":"highlight","is_publish_news":true,"is_publish_highlight":false,"is_publish_live":false,"is_publish_wemedia":null,"editions":null,"column":"","sentiment":"0","news_tag":"","news_rank":0,"isVideo":false,"video":null,"symbols":[],"gpt_button":0,"need_auth":false,"need_login_tip":false,"code":"91000000","status":"200"}}}