J.Jill Expects Comparable Sales to Decline in 2026

Dow Jones
03/31
 

Nicholas G. Miller

 

J.Jill swung to a fourth-quarter loss and issued fiscal 2026 guidance expecting comparable sales to decline for the year.

Shares fell 14% to $12.81 in premarket trading.

The apparel brand guided for first-quarter comparable sales to decline 7% to 9% and for full-year comparable sales to fall 1% to 3%. Analysts polled by FactSet expected comparable sales to be down 0.3% in the first quarter and up 1.2% for the year.

The company expects $15 million in additional costs from tariffs for the year and said its outlook "assumes a prudent approach to inventory investments with unit purchases positioned down in the mid-single digit percentage range compared to fiscal 2025."

Net sales are expected down 5% to 7% for the first quarter, while full-year net sales are seen flat to down 2%.

For the fourth quarter of fiscal 2025, the company reported a net loss of $3.52 million, or 23 cents a share, compared with a profit of $2.25 million, or 14 cents a share, the year prior.

On an adjusted basis, the company reported a loss of 2 cents a share. Analysts expected a loss of 11 cents a share.

Net sales fell 3.1% to $138.4 million, it said. Wall Street forecast $135.5 million.

Comparable sales declined 4.8%.

 

Write to Nicholas G. Miller at nicholas.miller@wsj.com.

 

(END) Dow Jones Newswires

March 31, 2026 08:10 ET (12:10 GMT)

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