Brown-Forman (BF.A, BF.B) was approached by Sazerac about a potential transaction amid ongoing discussions with French spirits company Pernod Ricard, The Wall Street Journal reported Thursday, citing people familiar with the matter.
Pernod Ricard and Brown-Forman had been exploring a mostly stock-based agreement, the report said.
Brown-Forman, Sazerac, and Pernod Ricard did not immediately respond to requests for comment from MT Newswires.
(Market Chatter news is derived from conversations with market professionals globally. This information is believed to be from reliable sources but may include rumor and speculation. Accuracy is not guaranteed.)