Alibaba Group (BABA) backed a 2 billion yuan ($292.7 million) Series B investment round for Chinese artificial intelligence developer ShengShu Technology, the AI company said Friday.

TAL Education Group (TAL), Baidu (BIDU), along with several other venture capital entities, participated in the financing effort for the creator of the Vidu video generation tool, the company said.

The startup plans to use the newly acquired capital to build a "general world model" that processes multimodal sensory data to better replicate physical human perception, ShengShu said.

The architectural shift aims to bridge digital environments with physical robotics by prioritizing real-life scenarios over traditional text-based systems, it added.

Management plans to expand its international workforce and collaborate with hardware manufacturers to integrate these systems into commercial and industrial settings, it said.