Chili's New Chicken Sandwiches Could Provide a Sales Boost -- Market Talk

Dow Jones

04/15

1550 ET - Chili's has a strategy for juicing its sales -- creating new chicken sandwiches. Brinker International's casual dining chain is launching six new flavors of its Big Crispy chicken sandwich, and analysts from Raymond James are optimistic that the shake-up could help Chili's capture more of the increasingly competitive chicken-sandwich market. Chili's has historically underperformed in this category partly because its chicken sandwich was difficult to find on its menus, the analysts say. The new chicken sandwiches, which include honey-chipotle and buffalo flavors, will be more prominently featured in Chili's menus and advertising, the analysts say. The market for chicken sandwiches has become increasingly crowded, as Chick-fil-A, Dave's Hot Chicken and other brands compete to deliver the best tasting and most affordable sandwich. (chris.kuo@wsj.com)

(END) Dow Jones Newswires

April 14, 2026 15:51 ET (19:51 GMT)

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Brinker International's casual dining chain is launching six new flavors of its Big Crispy chicken sandwich, and analysts from Raymond James are optimistic that the shake-up could help Chili's capture more of the increasingly competitive chicken-sandwich market. Chili's has historically underperformed in this category partly because its chicken sandwich was difficult to find on its menus, the analysts say. The new chicken sandwiches, which include honey-chipotle and buffalo flavors, will be more prominently featured in Chili's menus and advertising, the analysts say. The market for chicken sandwiches has become increasingly crowded, as Chick-fil-A, Dave's Hot Chicken and other brands compete to deliver the best tasting and most affordable sandwich. 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","collect":0,"end_time":0,"defaultTopTitle":"","property":[],"viewcount":null,"language":"en","relate_stocks":{"EAT":"布林克国际","LU0566484027.USD":"安本美国小盘成长股","LU1559883803.SGD":"Aberdeen Standard SICAV I - North American Smaller Companies Fund A Acc SGD-H","BK4209":"餐馆"},"translate_title":"Chili的新鸡肉三明治可能会促进销售——市场讨论","themeId":null,"isJumpTheme":false,"ttsUrl":null,"symbols_score_info":{"EAT":0.9},"content_text":"1550 ET - Chili's has a strategy for juicing its sales -- creating new chicken sandwiches. Brinker International's casual dining chain is launching six new flavors of its Big Crispy chicken sandwich, and analysts from Raymond James are optimistic that the shake-up could help Chili's capture more of the increasingly competitive chicken-sandwich market. Chili's has historically underperformed in this category partly because its chicken sandwich was difficult to find on its menus, the analysts say. The new chicken sandwiches, which include honey-chipotle and buffalo flavors, will be more prominently featured in Chili's menus and advertising, the analysts say. The market for chicken sandwiches has become increasingly crowded, as Chick-fil-A, Dave's Hot Chicken and other brands compete to deliver the best tasting and most affordable sandwich. (chris.kuo@wsj.com) \n\n\n \n\n\n  (END) Dow Jones Newswires\n\n\n  April 14, 2026 15:51 ET (19:51 GMT)\n\n\n  Copyright (c) 2026 Dow Jones & Company, Inc.","kind":"highlight","is_publish_news":true,"is_publish_highlight":false,"is_publish_live":false,"is_publish_wemedia":true,"editions":null,"column":"","sentiment":"1","news_tag":"","news_rank":0,"isVideo":false,"video":null,"symbols":[],"gpt_button":0,"need_auth":true,"need_login_tip":false,"code":"91000000","status":"200"}}}