Great Wall Motor (SHA:601633, HKG:2333) or GWM plans to return to the European market with the introduction of 10 new models over the next two years, Reuters reported Tuesday, citing GWM International President ​Parker Shi during an interview.

Shi told reporters at the company's Baoding technology center said they don't want to be a loser in any market, introducing various vehicle models in 13 European markets in the next 12 months, the report said.

The automaker will begin its fresh European run with the launch of Ora 5, which will be available as an electric vehicle, in the first half of the year, according to the report.

Competition is becoming tighter as GWN's sales in 2025 dropped to nearly 30%, while Chinese counterparts such as Chery Automobile (HKG:9973) and BYD (HKG:1211, SHE:002594) are looking at expanding their market in Europe, the media outlet said.

(Market Chatter news is derived from conversations with market professionals globally. This information is believed to be from reliable sources but may include rumor and speculation. Accuracy is not guaranteed.)