Keurig Dr Pepper Refines Approach to Draw Deal-Hunters -- Market Talk

Dow Jones

04/24

1312 ET - Keurig Dr Pepper has refined its strategy around promotions in its core carbonated soft drink business to draw shoppers looking for affordability, Chief Executive Tim Cofer says. The beverage giant is looking to offer low prices in key channels, while still ensuring that it continues to offset pressure to its bottom line from rising costs, he says during a call with analysts. He says the volume the company has been seeing in carbonated soft drinks this year shows the value that its providing to consumers with affordable pack sizes, even as it raises some prices to offset inflation. (kelly.cloonan@wsj.com)

(END) Dow Jones Newswires

April 23, 2026 13:12 ET (17:12 GMT)

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The beverage giant is looking to offer low prices in key channels, while still ensuring that it continues to offset pressure to its bottom line from rising costs, he says during a call with analysts. He says the volume the company has been seeing in carbonated soft drinks this year shows the value that its providing to consumers with affordable pack sizes, even as it raises some prices to offset inflation. 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