Braze Unveils Agentic AI Capabilities for Marketers

MT Newswires Live

04/23

Braze (BRZE) said it has delivered a new set of artificial intelligence capabilities that can "transform how marketers build and deliver engaging and relevant experiences for their customers."

BrazeAI Operator and BrazeAI Agent Console bring decision making, content generation, and execution "directly into the marketer's workflow," the company said Thursday.

BrazeAI Decisioning Studio can now be hosted in Europe on Google Cloud, giving clients more control over data management, the company added.

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