By Teresa Rivas

Initial gains turned to losses by midmorning for SharkNinja after the appliance maker reported first-quarter earnings. A beat-and-raise quarter wasn't enough.

"In spite of the year-on-year tariff impact and in spite of the macro consumer confidence challenges, I think we performed very well," Chief Executive Mark Barrocas told Barron's. "So it really kind of shows the resiliency and the diversification and the durability of what we've built over the last 18 years."

The quarter itself and guidance were strong. SharkNinja said it earned an adjusted $1.09 per share, on revenue of $1.41 billion. Analysts were looking for EPS of $1.02 on revenue of $1.38 billion.

For the full year, it expects to earn $6.05 a share, an increase from prior guidance and the midpoint of consensus estimates. It also upped its top-line expectations, to between $7.14 billion and 7.20 billion, bracketing consensus.

However that wasn't enough for investors, whose expectations for the company have been high after recent successes.

Barrocas attributes the ongoing strength to the company's commitment to bring "quality and value, [into] the consumer's home," which is more relevant than ever at a time when inflation has left people more likely to indulge in at-home self-care or cooking. He notes that so far, he hasn't seen any softening demand for the company's products despite the stress consumers are under.

"While we haven't seen a lot of trade down in our assortment, we are able to meet the consumer where they're comfortable buying one of our products," he says. "We're not asking the consumer to incredibly stretch. If you want to buy a great $79 Shark or Ninja product, it's available and, you know, if you want to step up from there, we've got other things in our assortment."

SharkNinja shares were initially higher on the results, but are down 5.5% in recent trading to $111.

Write to Teresa Rivas at teresa.rivas@barrons.com

This content was created by Barron's, which is operated by Dow Jones & Co. Barron's is published independently from Dow Jones Newswires and The Wall Street Journal.

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May 06, 2026 10:45 ET (14:45 GMT)

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