Lamar Advertising's (LAMR) revenue guidance for the coming quarters may prove conservative as demand strengthens ahead of events such as the US midterm elections and the FIFA World Cup, Morgan Stanley said Friday in a report.

Morgan Stanley boosted its 2026 revenue growth projection to 4.3% from 3.6%, citing strong Q1 results and expectations for a more robust political tailwind.

Lamar is already 75% booked toward its full-year revenue goal, the highest level since before the pandemic, and Q1 results were solid across national, local and programmatic advertising, the report said.

Morgan Stanley boosted its price target on Lamar stock to $160 from $145 with an equal-weight rating.

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