DraftKings' Predictions Market Unit Shows Early Progress -- Market Talk

Dow Jones

05/08

0931 ET - DraftKings appears to be making some early headway with its prediction markets platform, Benchmark says in a note. Engagement with the new DraftKings Predictions platform looks strong, as volume per customer has already exceeded Sportsbook handle per customer, analyst Mike Hickey says. Nearly 70% of DraftKings Predictions sports trading volume is coming from states without legalized Sportsbook, according to Hickey, signaling that predictions markets aren't cannibalizing DraftKings' sports-betting business at a high rate. (katherine.hamilton@wsj.com)

(END) Dow Jones Newswires

May 08, 2026 09:31 ET (13:31 GMT)

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Engagement with the new DraftKings Predictions platform looks strong, as volume per customer has already exceeded Sportsbook handle per customer, analyst Mike Hickey says. Nearly 70% of DraftKings Predictions sports trading volume is coming from states without legalized Sportsbook, according to Hickey, signaling that predictions markets aren't cannibalizing DraftKings' sports-betting business at a high rate. 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Engagement with the new DraftKings Predictions platform looks strong, as volume per customer has already exceeded Sportsbook handle per customer, analyst Mike Hickey says. Nearly 70% of DraftKings Predictions sports trading volume is coming from states without legalized Sportsbook, according to Hickey, signaling that predictions markets aren't cannibalizing DraftKings' sports-betting business at a high rate. 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Engagement with the new DraftKings Predictions platform looks strong, as volume per customer has already exceeded Sportsbook handle per customer, analyst Mike Hickey says. Nearly 70% of DraftKings Predictions sports trading volume is coming from states without legalized Sportsbook, according to Hickey, signaling that predictions markets aren't cannibalizing DraftKings' sports-betting business at a high rate. 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Engagement with the new DraftKings Predictions platform looks strong, as volume per customer has already exceeded Sportsbook handle per customer, analyst Mike Hickey says. Nearly 70% of DraftKings Predictions sports trading volume is coming from states without legalized Sportsbook, according to Hickey, signaling that predictions markets aren't cannibalizing DraftKings' sports-betting business at a high rate. (katherine.hamilton@wsj.com) \n\n\n  (END) Dow Jones Newswires\n\n\n  May 08, 2026 09:31 ET (13:31 GMT)\n\n\n  Copyright (c) 2026 Dow Jones & Company, Inc.","kind":"highlight","is_publish_news":true,"is_publish_highlight":false,"is_publish_live":false,"is_publish_wemedia":true,"editions":null,"column":"","sentiment":"1","news_tag":"","news_rank":0,"isVideo":false,"video":null,"symbols":[],"gpt_button":0,"need_auth":true,"need_login_tip":false,"code":"91000000","status":"200"}}}