By Kelly Cloonan

Kalshi and Madison Square Garden Entertainment are teaming up, including plans to advertise the prediction market platform throughout the entertainment company's namesake venue.

As part of the multi-year partnership, the sixth-floor concourse of Madison Square Garden -- a key site for merchandise and concessions -- will be named Kalshi Concourse, the companies said. Kalshi will also be advertised in other areas throughout the venue, including at digital boards outside and with LED signage in the venue bowl.

The partnership aims to integrate Kalshi throughout the customer experience for fans attending concerts and comedy events at The Garden, the companies said.

"Both MSG and Kalshi share a common vision of engaging consumers on the interests they are most passionate about -- whether that be pop culture, sports, music or entertainment," said Adam Barrick, head of sports partnerships at Kalshi.

The move comes as Kalshi's prediction markets platform, which allows users to bet money on the outcome of events, including sporting, political and cultural events, continues to gain popularity among consumers. The platform has attracted consumers who are particularly active in sports-trading markets.

On Thursday, Kalshi said it has raised $1 billion in a recent funding round, bringing its total valuation up to $22 billion.

Write to Kelly Cloonan at kelly.cloonan@wsj.com

(END) Dow Jones Newswires

May 08, 2026 12:44 ET (16:44 GMT)

Copyright (c) 2026 Dow Jones & Company, Inc.