Wix.com Ltd. (NASDAQ:WIX) on Wednesday reported downbeat first-quarter 2026 results.
The company reported quarterly revenue of $541.2 million, up 14% from a year earlier but below analysts’ consensus estimate of $544.2 million. Adjusted earnings came in at 68 cents per share, missing expectations of $1.25 per share.
For the second quarter, Wix projected revenue growth in the mid-teens. The company also reiterated its full-year 2026 free cash flow margin outlook in the high-teens, excluding acquisition-related costs.
The company reaffirmed its full-year 2026 guidance, expecting bookings and revenue to increase by a mid-teens percentage year over year.
“As innovation in the web and app building space has accelerated over the past few quarters, my conviction in its long-term value and Wix’s market positioning remains strong,” said Avishai Abrahami, Wix Co-founder and CEO. “We recently built our own proprietary LLM that is now powering Wix Harmony. By allowing us to continuously fine-tune our platform using our own data and user feedback at scale, this model creates a flywheel that we believe is unmatched and creates a significant competitive advantage. Importantly, our model empowers us with more control of AI inference costs as we scale the Harmony platform with little to no reliance on third party LLMs. We expect this to be the first of many custom Wix-built AI models, which is becoming increasingly central to our product roadmap and long-term profitability strategy.”
Wix.com shares fell 1.4% to $54.55 in pre-market trading.
These analysts made changes to their price targets on Wix.com following earnings announcement.
- Needham analyst Bernie McTernan maintained the stock with a Buy and lowered the price target from $115 to $80.
- Citigroup analyst Jamesmichael Sherman-Lewis downgraded Wix.com from Buy to Neutral and lowered the price target from $105 to $66.
- Cantor Fitzgerald analyst Deepak Mathivanan maintained the stock with an Overweight rating and lowered the price target from $110 to $70.
Considering buying WIX stock? Here’s what analysts think:
Photo via Shutterstock