On Holding Can Improve Its Conversion Rate -- Market Talk

Dow Jones

05/13

1320 ET - On Holding says its digital and physical traffic is outpacing revenue growth. Martin Hoffmann--who stepped down as CEO of the running shoe maker earlier this month and will remain an advisor through March--says on a call with analysts that this trend means demand is ahead of the company's current conversion rate, validating investments that aim to introduce the brand to new communities and grow the premium market. However, naysayers could interpret the trend as evidence that On's premium positioning is prompting budget-conscious shoppers not to follow through with purchasing $200 running shoes or $100 polo shirts. On Holding is off 2.4%. (connor.hart@wsj.com)

(END) Dow Jones Newswires

May 12, 2026 13:20 ET (17:20 GMT)

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Martin Hoffmann--who stepped down as CEO of the running shoe maker earlier this month and will remain an advisor through March--says on a call with analysts that this trend means demand is ahead of the company's current conversion rate, validating investments that aim to introduce the brand to new communities and grow the premium market. However, naysayers could interpret the trend as evidence that On's premium positioning is prompting budget-conscious shoppers not to follow through with purchasing $200 running shoes or $100 polo shirts. On Holding is off 2.4%. (connor.hart@wsj.com) \n</p>\n<p>\n  (END) Dow Jones Newswires\n</p>\n<p>\n  May 12, 2026 13:20 ET (17:20 GMT)\n</p>\n<p>\n  Copyright (c) 2026 Dow Jones &amp; Company, Inc.\n</p>\n</font>","source":null,"html":"<!DOCTYPE html>\n<html>\n<head>\n<meta http-equiv=\"Content-Type\" content=\"text/html; charset=utf-8\" />\n<meta name=\"viewport\" content=\"width=device-width,initial-scale=1.0,minimum-scale=1.0,maximum-scale=1.0,user-scalable=no\"/>\n<meta name=\"format-detection\" content=\"telephone=no,email=no,address=no\" />\n<title>On Holding Can Improve Its Conversion Rate -- Market Talk</title>\n<style type=\"text/css\">\na,abbr,acronym,address,applet,article,aside,audio,b,big,blockquote,body,canvas,caption,center,cite,code,dd,del,details,dfn,div,dl,dt,\nem,embed,fieldset,figcaption,figure,footer,form,h1,h2,h3,h4,h5,h6,header,hgroup,html,i,iframe,img,ins,kbd,label,legend,li,mark,menu,nav,\nobject,ol,output,p,pre,q,ruby,s,samp,section,small,span,strike,strong,sub,summary,sup,table,tbody,td,tfoot,th,thead,time,tr,tt,u,ul,var,video{ font:inherit;margin:0;padding:0;vertical-align:baseline;border:0 }\nbody{ font-size:16px; line-height:1.5; color:#999; background:transparent; }\n.wrapper{ overflow:hidden;word-break:break-all;padding:10px; }\nh1,h2{ font-weight:normal; line-height:1.35; margin-bottom:.6em; }\nh3,h4,h5,h6{ line-height:1.35; margin-bottom:1em; }\nh1{ font-size:24px; }\nh2{ font-size:20px; }\nh3{ font-size:18px; }\nh4{ font-size:16px; }\nh5{ font-size:14px; }\nh6{ font-size:12px; }\np,ul,ol,blockquote,dl,table{ margin:1.2em 0; }\nul,ol{ margin-left:2em; }\nul{ list-style:disc; }\nol{ list-style:decimal; }\nli,li p{ margin:10px 0;}\nimg{ max-width:100%;display:block;margin:0 auto 1em; }\nblockquote{ color:#B5B2B1; border-left:3px solid #aaa; padding:1em; }\nstrong,b{font-weight:bold;}\nem,i{font-style:italic;}\ntable{ width:100%;border-collapse:collapse;border-spacing:1px;margin:1em 0;font-size:.9em; }\nth,td{ padding:5px;text-align:left;border:1px solid #aaa; }\nth{ font-weight:bold;background:#5d5d5d; }\n.symbol-link{font-weight:bold;}\n/* header{ border-bottom:1px solid #494756; } */\n.title{ margin:0 0 8px;line-height:1.3;color:#ddd; }\n.meta {color:#5e5c6d;font-size:13px;margin:0 0 .5em; }\na{text-decoration:none; color:#2a4b87;}\n.meta .head { display: inline-block; overflow: hidden}\n.head .h-thumb { width: 30px; height: 30px; margin: 0; padding: 0; border-radius: 50%; float: left;}\n.head .h-content { margin: 0; padding: 0 0 0 9px; float: left;}\n.head .h-name {font-size: 13px; color: #eee; margin: 0;}\n.head .h-time {font-size: 11px; color: #7E829C; margin: 0;line-height: 11px;}\n.small {font-size: 12.5px; display: inline-block; transform: scale(0.9); -webkit-transform: scale(0.9); transform-origin: left; -webkit-transform-origin: left;}\n.smaller {font-size: 12.5px; display: inline-block; transform: scale(0.8); -webkit-transform: scale(0.8); transform-origin: left; -webkit-transform-origin: left;}\n.bt-text {font-size: 12px;margin: 1.5em 0 0 0}\n.bt-text p {margin: 0}\n</style>\n</head>\n<body>\n<div class=\"wrapper\">\n<header>\n<h2 class=\"title\">\nOn Holding Can Improve Its Conversion Rate -- Market Talk\n</h2>\n\n<h4 class=\"meta\">\n\n\n<div class=\"head\" \">\n\n\n<div class=\"h-thumb\" style=\"background-image:url(https://static.tigerbbs.com/150f88aa4d182df19190059f4a365e99);background-size:cover;\"></div>\n\n<div class=\"h-content\">\n<p class=\"h-name\">Dow Jones </p>\n<p class=\"h-time\">2026-05-13 01:20</p>\n</div>\n\n</div>\n\n\n</h4>\n\n</header>\n<article>\n<font class=\"NormalMinus1\" face=\"Arial\">\n<p>\n     1320 ET - On Holding says its digital and physical traffic is outpacing revenue growth. Martin Hoffmann--who stepped down as CEO of the running shoe maker earlier this month and will remain an advisor through March--says on a call with analysts that this trend means demand is ahead of the company's current conversion rate, validating investments that aim to introduce the brand to new communities and grow the premium market. However, naysayers could interpret the trend as evidence that On's premium positioning is prompting budget-conscious shoppers not to follow through with purchasing $200 running shoes or $100 polo shirts. On Holding is off 2.4%. (connor.hart@wsj.com) \n</p>\n<p>\n  (END) Dow Jones Newswires\n</p>\n<p>\n  May 12, 2026 13:20 ET (17:20 GMT)\n</p>\n<p>\n  Copyright (c) 2026 Dow Jones &amp; Company, Inc.\n</p>\n</font>\n\n</article>\n</div>\n</body>\n</html>\n","isBrief":false,"type":0,"news_type":1,"symbol":"BK4146","symbol_name":"鞋类","start_time":0,"source_url":"https://dowjonesnews.com/newdjn/logon.aspx?AL=N","article_id":"2635494662","we_media_id":"106","thumbnails":[],"rights":null,"url":"https://stock-news.laohu8.com/highlight/detail?id=2635494662","pubTimestamp":1778606400,"columns":[],"sourceInfo":null,"weMediaInfo":{"media_name":"Dow Jones","introduction":"Dow Jones publishes the world’s most trusted business news and financial information in a variety of media.","home_visible":0,"id":"106","head_image":"https://static.tigerbbs.com/150f88aa4d182df19190059f4a365e99"},"summary":"1320 ET - On Holding says its digital and physical traffic is outpacing revenue growth. Martin Hoffmann--who stepped down as CEO of the running shoe maker earlier this month and will remain an advisor through March--says on a call with analysts that this trend means demand is ahead of the company's current conversion rate, validating investments that aim to introduce the brand to new communities and grow the premium market. However, naysayers could interpret the trend as evidence that On's premium positioning is prompting budget-conscious shoppers not to follow through with purchasing $200 running shoes or $100 polo shirts. On Holding is off 2.4%. 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Martin Hoffmann--who stepped down as CEO of the running shoe maker earlier this month and will remain an advisor through March--says on a call with analysts that this trend means demand is ahead of the company's current conversion rate, validating investments that aim to introduce the brand to new communities and grow the premium market. However, naysayers could interpret the trend as evidence that On's premium positioning is prompting budget-conscious shoppers not to follow through with purchasing $200 running shoes or $100 polo shirts. On Holding is off 2.4%. 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