1230 ET - McDonald's shares aren't cheap enough to make it onto a value menu, but they're certainly a bargain right now after falling 8% year-to-date in the wake of slugging near-term sales, UBS analysts say in a research note. The market isn't recognizing that the Golden Arches has room to pick up market share with initiatives including the introduction of Extra Value Meals and its recently beefed-up McValue platform, the analysts say. It can also ride out near-term headwinds with gains in its digital business and loyalty program, as well as its marketing efforts, they say. New products and limited-time-offers should stack up to higher spending and guest counts, the analysts say, maintaining a buy rating on the stock. Shares rise 2 to $281.84. (dean.seal@wsj.com)

(END) Dow Jones Newswires

May 18, 2026 12:30 ET (16:30 GMT)

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