Baozun (HKG:9991) recorded an attributable loss of 7.5 million yuan in the first quarter of 2026, compared with 63.1 million a year prior, according to a Wednesday Hong Kong bourse filing.

Loss per share was 0.04 yuan in the three months, narrower than 0.36 yuan in the first quarter of 2025.

The e-commerce firm's revenue jumped 15% to 2.38 billion yuan from 2.06 billion yuan in the year-ago period.