Bilibili's Advertising Growth Momentum Could Be Sustained Into 2Q -- Market Talk

Dow Jones

05/20

0513 GMT - Bilibili's advertising growth momentum is likely to be sustained into 2Q as users spend more time on the video streaming platform, say Citi analysts in a note. This comes as the Chinese video-streaming company's efficiency in content recommendation and matching, as well as automated advertising placement brought by AI improves, the analysts note. While its video games segment could continue to face tough competition in 2Q, its planned new titles could help the business recover, they add. Bilibili's goal to invest 1 billion yuan this year for AI-related areas could weigh on earnings, but cost-savings could mitigate this, they add. Citi retains its buy rating and US$27.00 target price. ADRs last closed at $20.00.(megan.cheah@wsj.com)

(END) Dow Jones Newswires

May 20, 2026 01:13 ET (05:13 GMT)

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This comes as the Chinese video-streaming company's efficiency in content recommendation and matching, as well as automated advertising placement brought by AI improves, the analysts note. While its video games segment could continue to face tough competition in 2Q, its planned new titles could help the business recover, they add. Bilibili's goal to invest 1 billion yuan this year for AI-related areas could weigh on earnings, but cost-savings could mitigate this, they add. Citi retains its buy rating and US$27.00 target price. ADRs last closed at $20.00.(megan.cheah@wsj.com) \n</p>\n<pre style=\"white-space: pre\">\n \n</pre>\n<p>\n  (END) Dow Jones Newswires\n</p>\n<p>\n  May 20, 2026 01:13 ET (05:13 GMT)\n</p>\n<p>\n  Copyright (c) 2026 Dow Jones &amp; Company, Inc.\n</p>\n</font>","source":null,"html":"<!DOCTYPE html>\n<html>\n<head>\n<meta http-equiv=\"Content-Type\" content=\"text/html; charset=utf-8\" />\n<meta name=\"viewport\" content=\"width=device-width,initial-scale=1.0,minimum-scale=1.0,maximum-scale=1.0,user-scalable=no\"/>\n<meta name=\"format-detection\" content=\"telephone=no,email=no,address=no\" />\n<title>Bilibili's Advertising Growth Momentum Could Be Sustained Into 2Q -- Market Talk</title>\n<style type=\"text/css\">\na,abbr,acronym,address,applet,article,aside,audio,b,big,blockquote,body,canvas,caption,center,cite,code,dd,del,details,dfn,div,dl,dt,\nem,embed,fieldset,figcaption,figure,footer,form,h1,h2,h3,h4,h5,h6,header,hgroup,html,i,iframe,img,ins,kbd,label,legend,li,mark,menu,nav,\nobject,ol,output,p,pre,q,ruby,s,samp,section,small,span,strike,strong,sub,summary,sup,table,tbody,td,tfoot,th,thead,time,tr,tt,u,ul,var,video{ font:inherit;margin:0;padding:0;vertical-align:baseline;border:0 }\nbody{ font-size:16px; line-height:1.5; color:#999; background:transparent; }\n.wrapper{ overflow:hidden;word-break:break-all;padding:10px; }\nh1,h2{ font-weight:normal; line-height:1.35; margin-bottom:.6em; }\nh3,h4,h5,h6{ line-height:1.35; margin-bottom:1em; }\nh1{ font-size:24px; }\nh2{ font-size:20px; }\nh3{ font-size:18px; }\nh4{ font-size:16px; }\nh5{ font-size:14px; }\nh6{ font-size:12px; }\np,ul,ol,blockquote,dl,table{ margin:1.2em 0; }\nul,ol{ margin-left:2em; }\nul{ list-style:disc; }\nol{ list-style:decimal; }\nli,li p{ margin:10px 0;}\nimg{ max-width:100%;display:block;margin:0 auto 1em; }\nblockquote{ color:#B5B2B1; border-left:3px solid #aaa; padding:1em; }\nstrong,b{font-weight:bold;}\nem,i{font-style:italic;}\ntable{ width:100%;border-collapse:collapse;border-spacing:1px;margin:1em 0;font-size:.9em; }\nth,td{ padding:5px;text-align:left;border:1px solid #aaa; }\nth{ font-weight:bold;background:#5d5d5d; }\n.symbol-link{font-weight:bold;}\n/* header{ border-bottom:1px solid #494756; } */\n.title{ margin:0 0 8px;line-height:1.3;color:#ddd; }\n.meta {color:#5e5c6d;font-size:13px;margin:0 0 .5em; }\na{text-decoration:none; color:#2a4b87;}\n.meta .head { display: inline-block; overflow: hidden}\n.head .h-thumb { width: 30px; height: 30px; margin: 0; padding: 0; border-radius: 50%; float: left;}\n.head .h-content { margin: 0; padding: 0 0 0 9px; float: left;}\n.head .h-name {font-size: 13px; color: #eee; margin: 0;}\n.head .h-time {font-size: 11px; color: #7E829C; margin: 0;line-height: 11px;}\n.small {font-size: 12.5px; display: inline-block; transform: scale(0.9); -webkit-transform: scale(0.9); transform-origin: left; -webkit-transform-origin: left;}\n.smaller {font-size: 12.5px; display: inline-block; transform: scale(0.8); -webkit-transform: scale(0.8); transform-origin: left; -webkit-transform-origin: left;}\n.bt-text {font-size: 12px;margin: 1.5em 0 0 0}\n.bt-text p {margin: 0}\n</style>\n</head>\n<body>\n<div class=\"wrapper\">\n<header>\n<h2 class=\"title\">\nBilibili's Advertising Growth Momentum Could Be Sustained Into 2Q -- Market Talk\n</h2>\n\n<h4 class=\"meta\">\n\n\n<div class=\"head\" \">\n\n\n<div class=\"h-thumb\" style=\"background-image:url(https://static.tigerbbs.com/150f88aa4d182df19190059f4a365e99);background-size:cover;\"></div>\n\n<div class=\"h-content\">\n<p class=\"h-name\">Dow Jones </p>\n<p class=\"h-time\">2026-05-20 13:13</p>\n</div>\n\n</div>\n\n\n</h4>\n\n</header>\n<article>\n<font class=\"NormalMinus1\" face=\"Arial\">\n<p>\n     0513 GMT - Bilibili's advertising growth momentum is likely to be sustained into 2Q as users spend more time on the video streaming platform, say Citi analysts in a note. This comes as the Chinese video-streaming company's efficiency in content recommendation and matching, as well as automated advertising placement brought by AI improves, the analysts note. While its video games segment could continue to face tough competition in 2Q, its planned new titles could help the business recover, they add. Bilibili's goal to invest 1 billion yuan this year for AI-related areas could weigh on earnings, but cost-savings could mitigate this, they add. Citi retains its buy rating and US$27.00 target price. ADRs last closed at $20.00.(megan.cheah@wsj.com) \n</p>\n<pre style=\"white-space: pre\">\n \n</pre>\n<p>\n  (END) Dow Jones Newswires\n</p>\n<p>\n  May 20, 2026 01:13 ET (05:13 GMT)\n</p>\n<p>\n  Copyright (c) 2026 Dow Jones &amp; Company, Inc.\n</p>\n</font>\n\n</article>\n</div>\n</body>\n</html>\n","isBrief":false,"type":0,"news_type":1,"symbol":"BK4588","symbol_name":"碎股","start_time":0,"source_url":"https://dowjonesnews.com/newdjn/logon.aspx?AL=N","article_id":"2636890753","we_media_id":"106","thumbnails":[],"rights":null,"url":"https://stock-news.laohu8.com/highlight/detail?id=2636890753","pubTimestamp":1779253980,"columns":[],"sourceInfo":null,"weMediaInfo":{"media_name":"Dow Jones","introduction":"Dow Jones publishes the world’s most trusted business news and financial information in a variety of media.","home_visible":0,"id":"106","head_image":"https://static.tigerbbs.com/150f88aa4d182df19190059f4a365e99"},"summary":"0513 GMT - Bilibili's advertising growth momentum is likely to be sustained into 2Q as users spend more time on the video streaming platform, say Citi analysts in a note. This comes as the Chinese video-streaming company's efficiency in content recommendation and matching, as well as automated advertising placement brought by AI improves, the analysts note. While its video games segment could continue to face tough competition in 2Q, its planned new titles could help the business recover, they add. Bilibili's goal to invest 1 billion yuan this year for AI-related areas could weigh on earnings, but cost-savings could mitigate this, they add. Citi retains its buy rating and US$27.00 target price. 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While its video games segment could continue to face tough competition in 2Q, its planned new titles could help the business recover, they add. Bilibili's goal to invest 1 billion yuan this year for AI-related areas could weigh on earnings, but cost-savings could mitigate this, they add. Citi retains its buy rating and US$27.00 target price. ADRs last closed at $20.00.(megan.cheah@wsj.com) \n\n\n \n\n\n  (END) Dow Jones Newswires\n\n\n  May 20, 2026 01:13 ET (05:13 GMT)\n\n\n  Copyright (c) 2026 Dow Jones & Company, Inc.","kind":"highlight","is_publish_news":true,"is_publish_highlight":false,"is_publish_live":false,"is_publish_wemedia":true,"editions":null,"column":"","sentiment":"0","news_tag":"dataReport","news_rank":0,"isVideo":false,"video":null,"symbols":[],"gpt_button":0,"need_auth":true,"need_login_tip":false,"code":"91000000","status":"200"}}}