By George Glover

Ferrari is going electric, and that's a worry for Wall Street.

The Italian supercar maker was failing to win over investors on Tuesday after launching its first ever electric vehicle at an event in Rome.

The EV is named the Luce, after the Italian word for light. Former Apple chief design officer Jony Ive helped create the car, which Ferrari said would sell for a starting price of 550,000 euros ($640,000).

Social-media users panned the new EV, which bears little resemblance to some of Ferrari's best-known supercars. Some users compared the Luce to budget EVs like Nissan's Leaf, which sells for about $30,000.

Still, the car can accelerate from 0 to 60 miles per hour in less than 2.5 seconds and has a top speed of more than 190 mph, the company said.

The Luce also features a built-in system that amplifies the sounds of the electric engine in a bid to mimic the roar of a traditional supercar. Ferrari collector Luc Poirier told Barron's last year that the technology felt "almost like a gimmick."

Investors weren't impressed by the Luce, either. Ferrari's U.S. shares dropped 2.7% to $338.86 in Tuesday's premarket. The stock was already down 27% over the 12 months through Friday's close.

The Luce is also Ferrari's first-ever five-seater vehicle. There's a lot riding on whether the EV can win over Ferrari enthusiasts.

The company scaled back its previous guidance about electrification at a Capital Markets Day in October but said it still expected 20% of its lineup to be electric by 2030.

Write to George Glover at george.glover@dowjones.com

This content was created by Barron's, which is operated by Dow Jones & Co. Barron's is published independently from Dow Jones Newswires and The Wall Street Journal.

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May 26, 2026 08:17 ET (12:17 GMT)

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