0609 GMT - Diageo can boost performance by refocusing on some of its core spirits brands, analysts at RBC tell investors in a note. Like many peers, the U.K. booze giant has struggled with declining sales in recent years. A fresh strategy under new boss Dave Lewis will be laid out later this year, but Lewis has already pointed to pricing as a useful lever for Diageo to get some momentum under its volume growth. As well as tequila label Casamigos, "it is clear that there are various other neglected mainstream brands where price might form part of a wider reactivation," RBC says. Canned cocktails and mixed drinks will likely be part of that strategy, notably for vodka brand Smirnoff, the analysts say. (joshua.kirby@wsj.com; @joshualeokirby)

(END) Dow Jones Newswires

May 27, 2026 02:10 ET (06:10 GMT)

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