Stores Are the Best Way to Communicate With Customers, Christian Louboutin CEO Says -- Market Talk

Dow Jones

06/10

1315 GMT - Physical stores are the best way to engage with consumers, Alexis Mourot, chief executive at Christian Louboutin, says. "We don't spend a lot of money on communication," Mourot says at the ShopTalk Europe conference in Barcelona. "Retail is the best way to communicate," he adds. The French shoe brand, known for its high-end red-sole heels, bets on its distinctive stores to boost desirability and allow clients to discover the products. "We want consumers to do the tour" and discover Christian Louboutin's wide range of products in different locations, Mourot says. (andrea.figueras@wsj.com)

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June 10, 2026 09:16 ET (13:16 GMT)

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