Starbucks Elbows Into Healthy Beverage Market -- WSJ

Dow Jones

06/10

By Heather Haddon

Starbucks wants to be your place of wellness in addition to your caffeine source.

The coffee giant is building its protein and energy-drink offerings, and exploring the addition of drinks with collagen and creatine.

"It is wellness, it is hydration and it is energy," Starbucks CEO Brian Niccol said during an investor forum Tuesday, when asked about his beverage priorities.

Niccol said Starbucks has been behind competitors on energy, sparkling and fruit-flavored drinks. He's seeking to change that by developing new flavors and syrups faster, while also aiming to increase visits during afternoon hours.

Starbucks shares are up around 2.5% in afternoon trading.

This item is part of a Wall Street Journal live coverage event. The full stream can be found by searching P/WSJL (WSJ Live Coverage).

(END) Dow Jones Newswires

June 09, 2026 15:45 ET (19:45 GMT)

应版权方要求，你需要登录查看该内容

免责声明：投资有风险，本文并非投资建议，以上内容不应被视为任何金融产品的购买或出售要约、建议或邀请，作者或其他用户的任何相关讨论、评论或帖子也不应被视为此类内容。本文仅供一般参考，不考虑您的个人投资目标、财务状况或需求。TTM对信息的准确性和完整性不承担任何责任或保证，投资者应自行研究并在投资前寻求专业建议。

热议股票

{"basename":"/hans","ssrTDKData":{"titleTemplate":"%s - 老虎证券","title":"老虎证券全球投资理财平台| 一站式投资美股新股港股A股","description":"老虎证券助您一站式投资美股，新股，港股，A股等全球金融理财产品。新加坡华人最信赖的在线投资平台，现在加入即享低费用，24/5 无时差炒美股投资理财！","keywords":"老虎证券,老虎证券开户,老虎券商,老虎证券官网,老虎证券app,tigertrade老虎证券,股票,炒股,新加坡股票交易平台,投资,投资理财","social":{"ogDescription":"老虎证券助您一站式投资美股，新股，港股，A股等全球金融理财产品。新加坡华人最信赖的在线投资平台，现在加入即享低费用，24/5 无时差炒美股投资理财！","ogImage":"https://c1.itigergrowtha.com/portal5/static/media/og-logo.0a0bd8dc.png","ogUrl":"https://www.itiger.com/hans/news/2642492982"},"companyName":"老虎证券"},"pageData":{"isMobile":false,"isTiger":false,"isTTM":true,"region":"SGP","license":"TBSG","edition":"fundamental"},"isCrawlerRequest":true,"__swrFallback__":{"@#url:\"https://stock-news.skytigris.cn/v3/news\",params:#id:\"2642492982\",edition:\"fundamental\",auth_exemption:1,,,undefined,":{"share":"https://ttm.financial/m/news/2642492982?lang=zh_CN&edition=fundamental","thumbnail":"","is_english":true,"pubTime":"2026-06-10 03:45","share_image_url":"https://static.laohu8.com/e9f99090a1c2ed51c021029395664489","id":"2642492982","market":"us","top_or_hot":-1,"title":"Starbucks Elbows Into Healthy Beverage Market -- WSJ","media":"Dow Jones","content":"<font class=\"NormalMinus1\" face=\"Arial\">\n<p>\n       By Heather Haddon \n</p>\n<p>\n     Starbucks wants to be your place of wellness in addition to your caffeine source. \n</p>\n<p>\n     The coffee giant is building its protein and energy-drink offerings, and exploring the addition of drinks with collagen and creatine. \n</p>\n<p>\n     \"It is wellness, it is hydration and it is energy,\" Starbucks CEO Brian Niccol said during an investor forum Tuesday, when asked about his beverage priorities. \n</p>\n<p>\n     Niccol said Starbucks has been behind competitors on energy, sparkling and fruit-flavored drinks. He's seeking to change that by developing new flavors and syrups faster, while also aiming to increase visits during afternoon hours. \n</p>\n<p>\n     Starbucks shares are up around 2.5% in afternoon trading. \n</p>\n<p>\n       This item is part of a Wall Street Journal live coverage event. The full stream can be found by searching P/WSJL (WSJ Live Coverage). \n</p>\n<p>\n  (END) Dow Jones Newswires\n</p>\n<p>\n  June 09, 2026 15:45 ET (19:45 GMT)\n</p>\n<p>\n  Copyright (c) 2026 Dow Jones &amp; Company, Inc.\n</p>\n</font>","source":null,"html":"<!DOCTYPE html>\n<html>\n<head>\n<meta http-equiv=\"Content-Type\" content=\"text/html; charset=utf-8\" />\n<meta name=\"viewport\" content=\"width=device-width,initial-scale=1.0,minimum-scale=1.0,maximum-scale=1.0,user-scalable=no\"/>\n<meta name=\"format-detection\" content=\"telephone=no,email=no,address=no\" />\n<title>Starbucks Elbows Into Healthy Beverage Market -- WSJ</title>\n<style type=\"text/css\">\na,abbr,acronym,address,applet,article,aside,audio,b,big,blockquote,body,canvas,caption,center,cite,code,dd,del,details,dfn,div,dl,dt,\nem,embed,fieldset,figcaption,figure,footer,form,h1,h2,h3,h4,h5,h6,header,hgroup,html,i,iframe,img,ins,kbd,label,legend,li,mark,menu,nav,\nobject,ol,output,p,pre,q,ruby,s,samp,section,small,span,strike,strong,sub,summary,sup,table,tbody,td,tfoot,th,thead,time,tr,tt,u,ul,var,video{ font:inherit;margin:0;padding:0;vertical-align:baseline;border:0 }\nbody{ font-size:16px; line-height:1.5; color:#999; background:transparent; }\n.wrapper{ overflow:hidden;word-break:break-all;padding:10px; }\nh1,h2{ font-weight:normal; line-height:1.35; margin-bottom:.6em; }\nh3,h4,h5,h6{ line-height:1.35; margin-bottom:1em; }\nh1{ font-size:24px; }\nh2{ font-size:20px; }\nh3{ font-size:18px; }\nh4{ font-size:16px; }\nh5{ font-size:14px; }\nh6{ font-size:12px; }\np,ul,ol,blockquote,dl,table{ margin:1.2em 0; }\nul,ol{ margin-left:2em; }\nul{ list-style:disc; }\nol{ list-style:decimal; }\nli,li p{ margin:10px 0;}\nimg{ max-width:100%;display:block;margin:0 auto 1em; }\nblockquote{ color:#B5B2B1; border-left:3px solid #aaa; padding:1em; }\nstrong,b{font-weight:bold;}\nem,i{font-style:italic;}\ntable{ width:100%;border-collapse:collapse;border-spacing:1px;margin:1em 0;font-size:.9em; }\nth,td{ padding:5px;text-align:left;border:1px solid #aaa; }\nth{ font-weight:bold;background:#5d5d5d; }\n.symbol-link{font-weight:bold;}\n/* header{ border-bottom:1px solid #494756; } */\n.title{ margin:0 0 8px;line-height:1.3;color:#ddd; }\n.meta {color:#5e5c6d;font-size:13px;margin:0 0 .5em; }\na{text-decoration:none; color:#2a4b87;}\n.meta .head { display: inline-block; overflow: hidden}\n.head .h-thumb { width: 30px; height: 30px; margin: 0; padding: 0; border-radius: 50%; float: left;}\n.head .h-content { margin: 0; padding: 0 0 0 9px; float: left;}\n.head .h-name {font-size: 13px; color: #eee; margin: 0;}\n.head .h-time {font-size: 11px; color: #7E829C; margin: 0;line-height: 11px;}\n.small {font-size: 12.5px; display: inline-block; transform: scale(0.9); -webkit-transform: scale(0.9); transform-origin: left; -webkit-transform-origin: left;}\n.smaller {font-size: 12.5px; display: inline-block; transform: scale(0.8); -webkit-transform: scale(0.8); transform-origin: left; -webkit-transform-origin: left;}\n.bt-text {font-size: 12px;margin: 1.5em 0 0 0}\n.bt-text p {margin: 0}\n</style>\n</head>\n<body>\n<div class=\"wrapper\">\n<header>\n<h2 class=\"title\">\nStarbucks Elbows Into Healthy Beverage Market -- WSJ\n</h2>\n\n<h4 class=\"meta\">\n\n\n<div class=\"head\" \">\n\n\n<div class=\"h-thumb\" style=\"background-image:url(https://static.tigerbbs.com/150f88aa4d182df19190059f4a365e99);background-size:cover;\"></div>\n\n<div class=\"h-content\">\n<p class=\"h-name\">Dow Jones </p>\n<p class=\"h-time\">2026-06-10 03:45</p>\n</div>\n\n</div>\n\n\n</h4>\n\n</header>\n<article>\n<font class=\"NormalMinus1\" face=\"Arial\">\n<p>\n       By Heather Haddon \n</p>\n<p>\n     Starbucks wants to be your place of wellness in addition to your caffeine source. \n</p>\n<p>\n     The coffee giant is building its protein and energy-drink offerings, and exploring the addition of drinks with collagen and creatine. \n</p>\n<p>\n     \"It is wellness, it is hydration and it is energy,\" Starbucks CEO Brian Niccol said during an investor forum Tuesday, when asked about his beverage priorities. \n</p>\n<p>\n     Niccol said Starbucks has been behind competitors on energy, sparkling and fruit-flavored drinks. He's seeking to change that by developing new flavors and syrups faster, while also aiming to increase visits during afternoon hours. \n</p>\n<p>\n     Starbucks shares are up around 2.5% in afternoon trading. \n</p>\n<p>\n       This item is part of a Wall Street Journal live coverage event. The full stream can be found by searching P/WSJL (WSJ Live Coverage). \n</p>\n<p>\n  (END) Dow Jones Newswires\n</p>\n<p>\n  June 09, 2026 15:45 ET (19:45 GMT)\n</p>\n<p>\n  Copyright (c) 2026 Dow Jones &amp; Company, Inc.\n</p>\n</font>\n\n</article>\n</div>\n</body>\n</html>\n","isBrief":false,"type":0,"news_type":1,"symbol":"BK4585","symbol_name":"ETF&股票定投概念","start_time":0,"source_url":"https://dowjonesnews.com/newdjn/logon.aspx?AL=N","article_id":"2642492982","we_media_id":"106","thumbnails":[],"rights":null,"url":"https://stock-news.laohu8.com/highlight/detail?id=2642492982","pubTimestamp":1781034300,"columns":[],"sourceInfo":null,"weMediaInfo":{"media_name":"Dow Jones","introduction":"Dow Jones publishes the world’s most trusted business news and financial information in a variety of media.","home_visible":0,"id":"106","head_image":"https://static.tigerbbs.com/150f88aa4d182df19190059f4a365e99"},"summary":"Starbucks wants to be your place of wellness in addition to your caffeine source.The coffee giant is building its protein and energy-drink offerings, and exploring the addition of drinks with collagen and creatine.\"It is wellness, it is hydration and it is energy,\" Starbucks CEO Brian Niccol said during an investor forum Tuesday, when asked about his beverage priorities.Niccol said Starbucks has been behind competitors on energy, sparkling and fruit-flavored drinks. He's seeking to change that by developing new flavors and syrups faster, while also aiming to increase visits during afternoon hours.Starbucks shares are up around 2.5% in afternoon trading.This item is part of a Wall Street Journal live coverage event. The full stream can be found by searching P/WSJL .","collect":0,"end_time":0,"defaultTopTitle":"","property":[],"viewcount":null,"language":"en","relate_stocks":{"BK4585":"ETF&股票定投概念","BK4588":"碎股","BK4610":"咖啡茶饮","IE00B3T34201.USD":"BNY MELLON GLOBAL EQUITY INCOME \"B\" (USD) INC","LU0882574139.USD":"富达环球消费行业基金A ACC","BK4535":"淡马锡持仓","BK4209":"餐馆","BK4504":"桥水持仓","SBU":"2倍做多SBUX ETF-Leverage Shares","SBUX":"星巴克","LU0823411888.USD":"法巴消费创新基金 Cap"},"translate_title":"星巴克进军健康饮料市场——华尔街日报","themeId":null,"isJumpTheme":false,"ttsUrl":null,"symbols_score_info":{"SBUX":1.5,"SBU":0.6},"content_text":"By Heather Haddon \n\n\n     Starbucks wants to be your place of wellness in addition to your caffeine source. \n\n\n     The coffee giant is building its protein and energy-drink offerings, and exploring the addition of drinks with collagen and creatine. \n\n\n     \"It is wellness, it is hydration and it is energy,\" Starbucks CEO Brian Niccol said during an investor forum Tuesday, when asked about his beverage priorities. \n\n\n     Niccol said Starbucks has been behind competitors on energy, sparkling and fruit-flavored drinks. He's seeking to change that by developing new flavors and syrups faster, while also aiming to increase visits during afternoon hours. \n\n\n     Starbucks shares are up around 2.5% in afternoon trading. \n\n\n       This item is part of a Wall Street Journal live coverage event. The full stream can be found by searching P/WSJL (WSJ Live Coverage). \n\n\n  (END) Dow Jones Newswires\n\n\n  June 09, 2026 15:45 ET (19:45 GMT)\n\n\n  Copyright (c) 2026 Dow Jones & Company, Inc.","kind":"highlight","is_publish_news":true,"is_publish_highlight":false,"is_publish_live":false,"is_publish_wemedia":true,"editions":null,"column":"","sentiment":"1","news_tag":"","news_rank":0,"isVideo":false,"video":null,"symbols":[],"gpt_button":0,"need_auth":true,"need_login_tip":false,"code":"91000000","status":"200"}}}