1257 ET - In its latest quarter, Stitch Fix returned to sequential active customer growth for the first time since 2021, marking a key step toward getting back to a more sustainable growth trajectory, William Blair analysts say in a note. The improvement in active client trends follows an earlier inflection in the men's segment, reflecting the company's strategy of prioritizing higher-quality, more durable customers rather than growing for growth's sake, a departure from the strategy under prior leadership, the analysts say. "These results support growing confidence in a business many investors have largely discounted, as new management appears to have better control of the model," the analysts say. "While the business historically did a poor job identifying and speaking to potential customers, we believe today's Stitch Fix has a clearer vision of who to sell to, and how to do it." (kelly.cloonan@wsj.com)

(END) Dow Jones Newswires

June 11, 2026 12:57 ET (16:57 GMT)

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