Market Chatter: Bath & Body Works Aims to Win Over Younger Consumers

MT Newswires Live

06/15

Bath & Body Works (BBWI) Chief Executive Officer Daniel Heaf aims to help the company win over younger consumers, The Wall Street Journal reported Friday, citing an interview with the CEO.

Heaf outlined his strategy to the news outlet, covering digital commerce, packaging upgrades, product innovation, and collaborating with social-media influencers, according to the report.

Bath & Body Works did not immediately respond to MT Newswires' request for comment.

(Market Chatter news is derived from conversations with market professionals globally. This information is believed to be from reliable sources but may include rumor and speculation. Accuracy is not guaranteed.)

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