Coach is bagging hefty profits as younger customers rediscover its craftsmanship. By Teresa Rivas
No luxury stock on either side of the Atlantic has been able to unseat Tapestry's reign in the past year.
Shares of the company, which owns the Coach and Kate Spade brands, rallied to record levels after financial results beat analysts' estimates and management lifted its guidance for future quarters. Coach has struck a chord with younger consumers, who relish its craftsmanship and easy customization.
Under CEO Joanne Crevoiserat, a veteran of Walmart, Kohl's, and other retail chains, Coach has stayed on top of shifting fashion trends and emphasized personalization over mass-market appeal. The shares are up 660% since Crevoiserat took the helm in October 2020 amid the Covid pandemic. What's more, they have held their gains -- something that can't be said for other luxury concerns.
Crevoiserat, 62, who is also a General Motors board member, attributes Coach's revival to the company's focus on creating "powerful emotional connections that...build brand love that lasts a lifetime." She sees more to come, anchored by Tapestry's ability to mesh creativity with intentional, consumer-centered execution. "Our success is by design, and we're just getting started," she says.
Write to Teresa Rivas at teresa.rivas@barrons.com
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June 19, 2026 21:31 ET (01:31 GMT)
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