Children's Place (PLCE) has begun a strategic transformation focused on strengthening its brand and improving the customer experience, with momentum expected to build in the second half of fiscal 2026, UBS said in a note emailed Wednesday.

The company is also working to recover costs through pending tariff refund claims and a cost-savings program that is showing benefits against its target ahead of schedule, the firm noted.

UBS said it maintains a cautious outlook on earnings per share recovery as it expects sales and margins to remain under pressure through the first half of the year.

The bank further said margin recovery is now expected to take longer than previous forecast.

UBS maintained a neutral rating and a $4.00 price target on the stock.

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