NIQ Global Intelligence Expands AI Offerings With Cadence Marketing Platform

MT Newswires Live

06/17

NIQ Global Intelligence (NIQ) said Wednesday that it has launched NIQ Cadence, an AI-driven operating system aimed at helping marketers in measuring performance, optimizing budgets, and speeding up decision-making.

The platform combines NIQ's proprietary global data with customer, partner and third-party sources, as well as 19 specialized AI agents, to automate analysis and generate recommendations, the company said.

The company said NIQ Cadence is currently in beta with the company's marketing mix clients for the rest of the year, before being released to a broader general market.

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