Adobe Partners With Accenture, Omnicom, Others to Boost Agentic AI Adoption

MT Newswires Live

06/22

Adobe (ADBE) said Monday that it is partnering with Accenture (ACN), Omnicom (OMC), Stagwell's Code and Theory, WPP (WPP) and other companies to boost the adoption of agentic artificial intelligence.

The company said its Adobe CX Enterprise and CX Enterprise Coworker platforms are being used by brands to aid with supply chain, customer engagement, and brand visibility.

Adobe said that, working with Accenture Song, it has developed a new agentic framework that defines how brands can deliver AI-powered customer experiences at scale.

The company said its technology is powering Omnicom's new enterprise solution with applications across automotive, pharmaceuticals, retail, and financial services.

Adobe CX skills and Model Context Protocol servers are also now generally available in Anthropic's Claude Enterprise and Microsoft 365 Copilot Cowork (MSFT), the company added.

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