Palantir Technologies (PLTR) and Zeta Global (ZETA) said Tuesday they have signed a strategic partnership to develop artificial intelligence infrastructure.

Under the partnership, Zeta's Data Cloud will be rearchitected on Palantir's Foundry, the companies said.

Zeta Global shares jumped 9% in premarket trading.

Palantir and Zeta will combine AI infrastructure with Zeta's decisioning and data to introduce a new standard of agentic marketing to the enterprise, they said.

The partnership can drive over $100 million in annual revenue to Zeta in the coming years, said David Steinberg, CEO of Zeta Global.