MW Salesforce's stock extends record losing streak. Can the company disrupt itself?

By Christine Ji

Shares of Salesforce posted their 14th consecutive day of losses as investors remain unconvinced of the company's AI momentum

Salesforce's recent $3.6 billion acquisition of customer-agent platform Fin is giving investors pause.

Shares of Salesforce deepened their record losing streak on Monday as the company continues to grapple with what investors see as an existential risk to its business posed by artificial intelligence.

Salesforce (CRM) shares fell 1% Monday, marking their 14th consecutive day of losses. Over that period, the stock has shed 28%. It's an extension of Salesforce's longest losing streak on record, based on available data going back to 2004, according to Dow Jones Market Data.

The software selloff still has a long ways to go before valuations adjust to a post-AI world, Larry Goldberg, managing partner of venture-capital firm Lumasenti and a software industry veteran, told MarketWatch.

"Those that survive will be those most successful in disrupting themselves," Goldberg said. The traditional software business model of selling licenses is rapidly becoming irrelevant and companies will need to lean into their unique data sources, he argued.

Salesforce's customer relationship management data only represent an isolated silo of its customers' total footprint, Goldberg said. He believes that successful software companies will need to create a "combined data universe from all the multitude of enterprise apps on the client side."

Cape Fear Advisors CEO Greg Collins pushed back against the negative software sentiment, telling MarketWatch that "it does appear the market is reacting more to a fear than to the results."

Salesforce's data act as a system of record that customers rely on for accurate business data. "AI tends to raise the value of those rather than erode them," Collins said.

Salesforce has been taking steps to change its business model, but investors remain unconvinced. Its Agentforce platform, which lets companies build autonomous agents using their internal data warehouses, grew 205% year over year to record $1.2 billion in annual recurring revenue, the company reported on last month's earnings call.

Another sticking point for Salesforce investors is the company's lackluster organic growth. While Salesforce anticipates revenue growth of between 10% to 11% for the current quarter, the company projects that a little over 4 percentage points will come from Informatica, the data-management platform acquired by Salesforce last November.

Last week, Salesforce announced the acquisition of customer-agent company Fin for roughly $3.6 billion, further stoking investor discontent. RBC Capital Markets analyst Rishi Jaluria told MarketWatch last week that Salesforce will have a "lot to integrate" following its M&A spree.

-Christine Ji

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June 22, 2026 16:50 ET (20:50 GMT)

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