Warner Bros. Discovery (WBD) and Amazon (AMZN) Web Services said Wednesday they are developing advertising experiences using AWS agentic AI.

Warner Bros. is expanding its advertising technology stack on AWS and deploying agentic AI to plan, activate, optimize and monetize premium inventory across its US linear and digital channels, according to the statement.

The new agentic AI-led platform streamlines the ad buying process for Warner Bros. inventory, allowing advertisers to more effectively allocate budgets across multiple platforms and brands, the statement added.

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