DJ Bread Financial Holdings Inc. Stock Underperforms Wednesday When Compared To Competitors
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Shares of Bread Financial Holdings Inc. $(BFH)$ shed 8.33% to $93.83 Wednesday, on what proved to be an all-around poor trading session for the stock market, with the S&P 500 Index falling 0.28% to 7,482.71 and Dow Jones Industrial Average falling 1.09% to 52,348.39.
This was the stock's second consecutive day of losses.
Bread Financial Holdings Inc. closed 14.63% below its 52-week high of $109.91, which the company achieved on June 30th.
The stock underperformed when compared to some of its competitors Wednesday, as Visa Inc. Cl A (V) fell 1.33% to $347.53, American Express Co. $(AXP)$ fell 3.77% to $336.39, and $Capital One Financial Corp(COF-N)$. $(COF)$ fell 5.39% to $191.95.
Trading volume (1.3 M) eclipsed its 50-day average volume of 682,954.
Data source: Dow Jones Market Data, FactSet. Data compiled July 8, 2026.
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July 08, 2026 17:16 ET (21:16 GMT)
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