JetBlue Airways (JBLU) said Monday it is introducing new fare options as part of a simplified flight shopping process to prepare for the launch of BlueFirst, its new domestic first-class product.

The airline said it will roll out "in the coming days" a system allowing customers to pick one of four onboard categories and then select from up to three fare options within each category.

BlueFirst is scheduled to begin rolling out later in 2026, according to JetBlue.

Customers with existing bookings will retain the benefits associated with their original fare, the company said.

Shares of JetBlue were up 3.7% in Monday trading.

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